Wednesday, 04 July 2012 00:00

Cowbell Milk, the flagship brand of Promasidor Nigeria Limited, has launched a national consumer promotion aimed at creating fun and excitement during the 2012 Olympic Games. The promo is tagged “Cowbell Olympic Medal Rush.”
The promo is expected to run for three months.
Besides the promo, Cowbell Milk, is also the Official Milk of the Nigerian contingents to the 2012 Olympics Games in London.

Managing Director of the company, Chief Keith Richards, said the promo is intended to create opportunity for consumers to win cash prizes up to N50, 000, and that, 10 lucky star prize winners will be treated to an all expense paid trip to the London 2012 Olympics.
Consequent upon this, Richards,  said Chioma Ajunwa Oparah, the 1996 Olympics gold medal winner and the first African to win such a coveted title, has been appointed as the Promotional Ambassador throughout the duration of the promo.

Richards, however, stressed that the promo has the approvals of relevant authorities.
To participate in the promo, Mr. Olusegun Koleoso, Business Development Manager of the company, said consumers should detach a coupon or sticker in the promotional packs of 400g sachet, 400 gram tins, 500g box and 900g tins and stand a chance of winning gold, silver or bronze, which will be instantly redeemed for cash of N50, 000, N30, 000 and N20, 000 respectively at any branch of Zenith Bank nationwide.
Also, cartons of Cowbell 400g sachets will be given as consolation prizes.
Cowbell Milk Brand Manager, Mr. Abiodun Ajiborode, said the promo intends to reward loyal consumers, adding that, it will also entrench the Cowbell brand in the minds of the consumers while creating fun and excitement around the brand.

Commenting on the bold initiatives the company is taking in various social responsibility programmes as well as promotional efforts, Ajunwa-Oparah said this is the first time a company will come and give Nigerians the opportunity they have been looking for.
“It has been a long time we have been looking for companies to come and embrace sports in Nigeria. And more especially at the big glamour games like the Olympics. We need people to support all our athletes and this is what we have seen today. The company has partnered with the Nigerian Olympic Committee (NOC), and I know that a lot of money would have been committed.”

“You can also see what the company is doing in the Cowbell Football Academy, grooming the younger ones, and at the same time, the National Secondary School Mathematics Competition (NASSMAC), which has become something enviable in Nigeria,” Ajunwa-Oparah added.