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INDUSTRY
Diageo introduces new Baileys Bottle, TV commercial
Thursday, 20 June 2013 11:46
Baileys, the premium Irish cream drink from the stables of Diageo Brands Nigeria is stepping out in a new elegant bottle. The exotic drink erstwhile known for its short bottle now comes in a beautiful new bottle with ‘shoulders high’, giving it an enchanting look that leaves its admirers desirous of the creamy spirit drink.
Consumer promotion is not a new marketing component amongst brands across segments. But Nigerian Breweries’ Legend Extra Stout seems to have reinvented the wheels of this commonplace marketing endeavor with it newly launched Legend Real Deal promo season 2. David Audu writes.
Last week, a media war broke out between Guinness Nigeria plc and the Advertising Practitioners’ Council of Nigeria, APCON with both parties trading word on the pages of newspapers and on the internet accusing each other of bias and victimization.
Founding partner of foremost advertising agency in Nigeria, Lawson, Thomas and Colleagues, better known as LTC Advertising, Mrs. Bola Thomas has given has support to foreign agencies coming to operate in Nigeria, saying such expatriate presence will engender strong competition that will bring about industry best practices.
Country Manage and Head Retail Market, Blackberry Nigeria, Bridget Chukwuma, has dispeled fears that the increasing patronage of rival smart phones such as Apple, Samsung Galaxy series, Nokia, among others may spell doom for the dominance of Blackberry in the share of the Nigerian market, saying that in a country like Nigeria with a large population there is enough room for all players to operate. 
