LAST_UPDATED2 Wednesday, 01 August 2012 21:16 Friday, 03 August 2012 00:00

Written by Biodun Akomolafe

In line with its brand promise of life enrichment, MTN is offering Muslim subscribers a chance to win one of the 22 tickets that are up for grabs in the “Trip to Hajj” Ramadan Value Added Service (VAS) package.
The Ramadan VAS package, which  is a product of the new MTN Family and Friends value offering, will see  Muslim customers not only bond better at an affordable price, but also have access to enriching content put together to spice up the holy month of Ramadan.

Commenting on the Ramadan package, Kola Oyeyemi, GM, Consumer Marketing, MTN, says the month of Ramadan is an important period of reflection for every Muslim, which MTN recognizes and is using to connect to its Muslim subscribers. “MTN is keen on connecting to the passion points of its valued consumers; we recognise this as a very significant period in the lives of our Muslim customers and so we are connecting with them by making communications between them and their family and friends richer and affordable, and providing them with enriching content through Ramadan VAS,” he stated.

The New MTN Family & Friends proposition offers an affordable for Muslim customers to connect with their community of family and friends, especially within the religious period of Ramadan.
The package enables connection with up to 10 people: eight MTN to MTN and two international numbers. Alternatively, subscribers can choose 1 international number, one MTN to other networks. The last option features two MTN to other networks in addition to eight  MTN to MTN calls.

Subscribers are charged no access fees and enjoy the same rate from the very first minute of the call till the last. This is unmatched by any other proposition within the market. Calls to the Family and Friends registered numbers are charged at 17 kobo sec.
The MTN Family and Friends Ramadan campaign will give winners of its free-subscription Islamic Caller Tunes promo all expenses paid “Trip to this year’s Hajj” as part of its brand promise of enriching lives.
To be part of this package, Muslim subscribers are encouraged to subscribe and participate actively in the Ramadan VAS package.

The Ramadan VAS promo subscription codes are; daily Ayat, (text AYAT to 33110) Adian-on-Phone (text ADIAN to 33110), Daily Dua (text DUA to 33110), Daily Hadith (text HADITH to 33110), and Ramadan Mobil Radio (DIAL 4500).”
The 50-city Ramadan campaign is a customers’ engagement platform that is designed by MTN to promote and foster Spirituality, Hope, Love, Peace and Sharing among Family and Friends during the Ramadan period.