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INDUSTRY

Monde Gold Quality Award: Where deserving brand stands out-Legend

According to Kim T. Gordon, a renowned brand strategist and author of ‘Maximum Marketing, Minimum Dollars, there are four essential elements of a winning brand: They are, differentiating the brand, promising value, being a market leader and integrating a viable communication message.

Etisalat wins NCC award for excellent service and customer care

One of Nigeria’s telecommunications service provider, Etisalat has received two awards from the industry regulator, the Nigerian Communications Commission (NCC). The awards are for Excellent Service and Effective Collaboration with the Consumer Affairs Bureau to Ensure Access to Customer Care Helpline, and for Regular Attendance and Effective Participation at all NCC outreach programmes.

New advertising campaign for President Brut debuts

In a bid to reposition President Brut, a premium Italian sparkling white wine from the stable of Brian Munro in the Nigerian market, a new advertising campaign dubbed ‘Only One President” has been unveiled to admiration of consumers and non-consumers.

Allure, warmth of Ondo, Sunshine State

When the Premier of Western Region got lost in his domain, then there is problem. I was nicknamed the Premier of Western Region because i worked with a multi-national company as Regional Sales Manager for over a decade.

Governor Idris Wada commends NCPC on pilgrimage

THE Executive Governor of Kogi State Cant. Idris Wada has I commended the Nigeria Christian Pilgrim Commission NCPC for its II effective organization of Christian Pilgrimage in Nigeria.

Ifa is Life -- John Obisanya Awoyemi

DESPITE the fact that many Europeans and Americans graced the occasion of the World Ifa Festival day in Ile-Ife, John Obisanya Aworeni from Switzerland stood out. His passion can be easily noticed, as he moved with the Araba Agbaye entourage from place to place without showing any sign of fatigue.