Tuesday, 13 November 2012 00:00
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Euro Global unveils three new products

Distributors and trade partners of Euro Global Foods and Distilleries Limited from all over Nigeria converged at the Oranmiyan Hall of Airport Hotel, Ikeja on Saturday for the company’s second Partners forum where it formally launched three new products.

The products unveiled are Savana Apple Drink, Julius Tonic Wine and Tempranillo Wine.
The event presented the company the opportunity to interact with various stakeholders ranging from distributors to suppliers and bankers.
Guests were treated with samples of the new products.
Speaking at the event, Director of Sales, Euro Global Foods and Distilleries Limited, Mr. Felix Aighobahi, said, “We greatly appreciate the time our distributors and customers are taking to attend our 2012 Partners’ Forum.

“This event helps us continue to build strong relationships and to share exciting information about our new products, and we always receive great feedback from our customers that further help us meet their expectations,” he added.
He disclosed that as part of Euro Global’s mission to provide quality products for all classes of the society, the company was continually investing in state of the art production equipments that both guarantees the company’s ability to meet product demands while also ensuring reduced production cost.
National Sales Manager, Euro Global Foods and Distilleries, Mr. Uchechukwu Uchegbu, said: “We are very excited at the reactions of our guests to these new products. The products represent the highest quality from the production to its packaging.

“We will ensure that the right marketing and promotion programmes are carried out to ensure that consumers know these products and appreciate them. We have produced a number of television commercial and radio jingles to support our marketing efforts and these will be unveiled soon,” he stressed.
The partners’ forum featured music, dance and drama. It also featured a question and answer session where distributors’ marketing challenges were brought forward and treated by the sales team.
Director of Registration and Regulatory Affairs, National Agency for Food and Drug Administration and Control (NAFDAC), Mrs. Ogochukwu Mainasara, endorsed the products.

The company’s range of products includes Aqua Euro Table Water and alcoholic drinks such as Czar Ice, Amphora Wines, Czar Vodka, Seaking Schnapps, Braveheart Rum, and Sabrina Gin. The company believes that "Service is a powerful differentiator" and therefore strives to ensure excellent product and service delivery to its stakeholders.