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Wednesday, 31 October 2012 00:00
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Marketing Mix, HotSauce, others shine at MWA 2012

As the curtain drawn on the MarketingWorld 2012 at the weekend in Lagos, one of the country’s leading public relations firms, MarketingMix, a digital agency, Hotsauce, leading insurance firm, Aiico, are some of the organizations that emerged winners in their respective categories.

Now in its second edition, MWA, dubbed the Oscars of Marketing in the country, is designed to promote excellence in branding and marketing in the country.

Other winners at the well-attended event held at the prestigious Oriental Hotel, Lekki, Lagos include; Starcom Media, as agency of the year, New Crystal, as outdoor agency of the year, Insight Communications, as creative agency of the year, Wazobia, as Radio Channel of the year and Coca-Cola, as the beverage/product of the year.

While the Executive Director, Marketing Services, Nestle Nigeria, Mrs. Iquo Ukoh and the president, Association of Advertising Agencies of Nigeria (AAAN), Mrs. Bunmi Oke bagged Lifetime Achievement Award and Industry Personality of the Year Award respectively.

On the choice of Ukoh, the Group Publisher, MarketingWorld magazine, organisers of the Awards, Mr. Akin Naphtal, said “Mrs Ukoh is being recognised for her contributions to the growth of marketing in Nigeria and her track records.”

Ukoh’s working career, he stated, “spans University of Lagos Teaching Hospital, National Institute of Medical Research, Lagos and Nestle Nigeria, where by dint of hard work and high level of professionalism, she has become the first and only female Marketing Director at an executive management level till date.”

“We are thrilled to honour such an individual and celebrate her selfless contributions to the marketing industry in Nigeria and Africa. MarketingWorld Awards (MWA) takes pride to recognise outstanding brands and individuals that have delivered superior product values to the market,’’ he added.

Naphtal, stated that the nominees were painstakingly chosen by an array of professionals within the industry.

“All the nominees have done well to be winners, but we can’t have more than one winner for each category,” he said.

While expressing delight at the successful hosting of the event, the Editor, MarketingWorld magazine, Kehinde Olesin, said “we will continue to strive for excellence in organising the award.”