Tuesday, 30 October 2012 00:00
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Casers Group boss honoured as ‘Brand Personality of the Year’

Leading advertising practitioners such as, Mr. Biodun Sobanjo, Chairman of Troyka Group; Mr. Willy Nnorom and others have described Mr. Enyi Odigbo, Chairman of Casers Group, “a workaholic, thorough and brilliant advertising practitioner that deserves to be honoured. Odigbo bagged Marketing Edge’s Brand Personality of the year 2011.”
Playing tribute to the awardee, Sobanjo,  who won the 2010 edition of the award, said while Odigbo was working at Insight where he caught his training in advertising, he was a perfect gentleman with dogged passion for advertising.
Nnorom, said destiny has seen Odigbo moved from Zoology to the brand building industry, where he rose to become a force to reckon with.

On his part, the Publisher of Marketing Edge, Mr. John Ajayi, said in deciding who wears the crown as brand personality of year, services of industry experts who are versatile in contemporary issues and developments especially in the area of business success and volume growth as well as contribution to the industry were engaged.
He said, “The choice of Odigbo was no doubt informed by some of these considerations; most charming and incontestable but admirable entrepreneurial spirit. This, he has painstakingly and passionately demonstrated over the years in championing the cause of advertising and marketing practice over the years,” Ajayi said.

He added that Odigbo’s recent nomination as one of the world’s top agency innovators and breakthrough thinkers at the 2011 Global Innovators summit in New York, USA, clearly places him in the elite group and pantheon of advertising agency executive and marketing leaders worldwide.
Reacting to his award, Odigbo, whose group was recognize for its unique business model which OMNICOM Worldwide considers as the best in the OMNICOM group, said he was happy with the honour.
He said the award should inspire young generation of advertising practitioners to be more creative.
“Award is good. It should inspire the young generation. I appreciate it especially the organizers who made it possible,” Odigbo said.
Sobanjo, however, unveiled a special edition of Marketing Edge featuring Odigbo on the cover page.