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Wednesday, 19 June 2013 00:00
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Cadbury set to conquer food beverages market sectors

Smarting from the success of its recent rebranding efforts, which witnessed the total overhauling of  the packaging of  its flagship product, Bournvita, one of Nigeria’s leading food and beverage manufacturer, Cadbury Nigeria, said it is determined to consolidate on the goodwill and patronage it has enjoyed from Nigerian consumers to continue to produce quality products.

The company’s managing director, Emil Moskofian gave the assurance during the launch of  Bournvta’s 500g packs recently. He stressed that Cadbury recognised the yearnings of Nigerians for quality products; a factor which he said influenced the company investing over a hundred million dollars to expand and upgrade its plants and facilities in Nigeria.

Besides unveiling of the new500g packs, the media was also conducted round the company production lines to affirm its commitment to uphold international standard best practices in food production and handling.

It should be recalled that Cadbury recently received an endorsement from the Nutritional Society of Nigeria (NSN)  the second endorsement so far from the society in five years, saying that it was a confirmation of the 'the care we take in our production and processes and nutrition credentials of the product.

According to him, Cadbury Bournvita is the only food drink endorsed by NSN in Nigeria."The process of endorsement of Cadbury Bournvita by NSN took over 12 months; they were with us throughout 2012. They checked everything, including our processes, quality standard, inspection of the raw materials and facilities, including the production process and at the end, they were able to confirm that our product meets international standard.

"Cadbury is known with quality and we are not going to jeopardise that; at Cadbury Nigeria, safety, quality and hygiene are top on our priority," he said.

Speaking on the new upsized Cadbury Bournvita 500g jar and 500g refill pack, Moskofian said, "This upsizing to 500g pack is aimed at adding more vitality to our consumers, giving more value with every purchase of Cadbury Bournvita."

He noted that Cadbury Bournvita has been part of the fabric of the Nigerian society over the last 5 decades, providing nourishment and vitality to generations. ‘Cadbury Bournvita is the only food drink in Nigeria that has been endorsed by Nutrition Society of Nigeria, re confirming its nutrition credentials; Cadbury Nigeria Plc is the only food drink manufacturer in Nigeria that has direct control over the processing of the finest Nigerian cocoa, from Pod to Cup; and Finally, Cadbury Bournvita is manufactured in our World Class manufacturing plant by highly trained team of experts, Moskofian explained


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